Ultimate Merchandise (2016)

The Ultimate Merchandise is a response to a one-week brief to design a system or product that required balance to work. My project centred on a concept I have always been fascinated with: the construction of the relationship between an idol and a fan, and the imbalance and one-sidedness within it. This interest derived from my own experience, as I used to be a fan. I therefore explored whether a product could help redress the balance, or create a greater imbalance within this relationship. The Ultimate Merchandise is a necklace with the hair of Justin Bieber growing out of it, so a fan would be able to own an actual piece of their idol. The product I designed is speculative, but with emerging technologies, now has the potential to be made in a lab.